Dating Banners: How to Make Them Work for You

Working with the dating advertising network like DatingAdNetwork can bring you a lot of targeted dating traffic. Letâ??s talk about the main type of advertising exchange systems â?? banners.

First we should define several qualities which are essential to consider when creating banners. The CTR of the banners depends on these characteristics in various ways.

Naturally, we will focus on banners for dating sites.

Banner advertising is a great way to increase your dating traffic. Whether or not you receive targeted traffic depends on a combination of factors:



The system you use.
The banners you have.
The type of dating site you run.

A dating banner should convey emotion. Dating is itself a very emotional process! The more emotion you can express in  your banners, the more effective they will be. You can express emotions with photos or some special text. Emotions make people buy different things in many situations. In dating business it is the single most important factor. Just donâ??t go too far! The decision of whether or not to include sexually suggestive emotions depends on another issue which we will discuss in a moment.

A banner should sell your product even before visitor clicks on it. This type of inviting banner will bring you the most valuable traffic and conversions. If you run dating website, you should:



Express emotions to draw in your audience.
Tell what you offer in an inciting way.
Offer the most valuable benefit of your services (not feature).
Combine all these in one place â?? your banner.

This may seem like a lot of complexity just for a banner, but putting in the effort will make your banners sell your services. If a banner makes people think: â??Thatâ??s what I am looking for!â? â?? then you have done it correctly, and you will have more targeted traffic than you can even imagine. This brings us to the third factor.

Who is your target? You might think all dating site owners have the same target. This isnâ??t so! The target depends on the goods/services you sell. If you have a free dating site, what do you sell? Advertising. In this case your audience is quite broad, and targeting is not so much of an issue. Banners for a free dating site can be aggressive and sexual. Anyone might click on these types of banners.

If you have a niche dating site â?? what you sell? It depends on your target audience. If you are working on a â??Must Love Dogsâ?? scenario, you will be selling memberships to dog lovers only. Sexual banners would not be appropriate in this case! It will only bring you a lot of useless click through traffic that will not convert well.

Think about your audience, and create a banner that will attract their interest. In the above example, a graphic of a couple out running on the beach with their dogs or cuddling on a bench at the dog park would be a better choice.

Think about your visitor. You have to offer them an incentive to click on your banner. How does this impact your banner design? In every way! The words or slogans you use on your banners should offer the most valuable benefit of your services (not feature). We mentioned this above, but you might not understand what it means.

Suppose your dating site offers the cheapest monthly payment for your members. Your banner could read: â??Cheapest membership everâ?.

Nice slogan, but it could be better. A cheap membership is a feature of your dating site. You need to bring home what benefit your visitor will get from this feature, and that isâ?¦? Your visitor will save money if they use your services!

Donâ??t let people jump to wrong decisions (cheap membership means a low quality site). Tell them what their benefit is, and how to get it. â??Save your moneyâ? is much more direct, and clearly explains what visitors get. Think about what people need, and know how to help them get what they want.

Next we come to the question of your marketing campaign. Many sites appear every day and most disappear just as fast. Getting to know the market before you enter it is more than a great idea. It is essential for successful business, and it is essential for making banners, too!

This brings us to our conclusion. Dating banners should express your site ideas, they should offer benefits for the visitors, they should be emotional and they should sell before visitor clicks on them. Try to keep it a reasonable size, which is 468×60 pixels! Brainstorm, plan and experiment. If you think about what people need, you will know what to offer. If you know what to offer, visitors will come!
Best wishes to your dating business!

Oleg Khabarov is a marketing specialist in online dating business. Now he works as a marketing manager for such reputable dating advertising networks like Romance-Net and DatingAdNetwork

Save the Date Cards for Your Bar Mitzvah – Do You Really Need Them?

Bat mitzvah and bar mitzvah save the date cards are a relatively new concept. They have increasingly grown in popularity over recent years.  But isn’t an invitation enough?  Do you really need to send out bar mitzvah save the date cards, too?

No, save the date cards are not an absolutely necessary prelude to your child’s bar mitzvah.  But there are some circumstances where it might be a good idea to consider.  Here’s some questions to help you decide.

1. Does your guest list include friends and loved ones from out of town?  If people have to travel to get to your child’s bar mitzvah, then sending save the date cards can give them extra time to make those travel arrangements.  The more advance notice they have, the better chance they have to track down airline and hotel discounts. They may also need to schedule vacation time so they can attend.

2. Does your child have friends who may also be planning a bat mitzvah or bar mitzvah around the same time?  Since his or her friends will all be around the same age, the odds are good there could be some overlapping.  Of course, your child will want his friends to share his celebration, so sending out save the dates can alert the parents before they make their own plans.

3. Does the date of your child’s bar mitzvah coincide with any holidays or school vacations?  Take in account weekends around Thanksgiving and Columbus day or any holiday where people might make plans because they have extra time off from work or school.  Also, keep in mind that schools have different schedules for winter break and spring break. If you let your guests know your special date before they make other plans, it’s more likely that they will choose to attend your child’s bar mitzvah.

But even if you are only having a small party to celebrate this rite of passage in your child’s life, with local people attending, you might still want to send bar mitzvah save the date cards anyway. Why, because they’re fun!  It’s your first chance to announce this event in a big way and get your guests excited about sharing this special day.

If you decide to go this route, you can do it very inexpensively.  One easy idea is to buy a posterboard and print on it in big bold letters – Save the Date for My Bar Mitzvah – followed by the date.  Take a photo of your child holding the sign, get reprints, and send them out.

Is your child creative, or are you?  If so, you can paint, draw, scrapbook just one save the date card.  Then photograph, scan it, or take it to the copy center.  You can print it at home, make color copies at the office supply store or have a local printer run off your creation.  These will really get noticed by your potential guests because they are so original.

Another alternative is photo bar mitzvah save the date cards.  These really stand out and often cost less than save the date cards you would pick out of an invitation book in a store.  Check online for the best deals.  You can even find photo bar mitzvah save the date cards that use multiple photos of your child, so everyone who receives it can see how he or she has grown. Some online companies can tie your child’s theme into the photo cards, so shop around to see what’s available. 

You could also go with photo magnets for save the dates.  The magnets might cost a little more, but if you want to send something your guests will immediately stick on their refrigerators, then this is a good option.  They are not likely to forget a date that they see on their fridge every day. These come in different sizes to fit every budget.

Bar mitzvah save the date cards are not mandatory.  But if you decide to give your guests this extra advance notice, they are sure to appreciate the consideration.  Whether you craft your own cards, order photo bar mitzvah save the date cards or go with magnets, you don’t need to spend a lot of money.  Just get the word out, so that friends and loved ones will mark their calendars and reserve the day for your child’s bar mitzvah.

Linda Kling is the owner of Photo Party Favors, which offers personalized photo favors and custom invitations. Visit her website for more information on photo bar mitzvah save the date cards, featuring your multiple photos, as well as free printable candy bar wrappers, party recipes, more.

Online Dating – Checking Them Out Without the Chat

Online Dating Australia site suggests some ideas when it comes to internet dating. Chatting online offers people opportunities to get to know each other briefly before meeting up for the first time.

Online Dating – checking them out without the chat In these days, more and more people are finding their perfect match on the Internet – and some are finding their perfect nightmare! The Internet is a faceless communications medium in which any person can be anything they claim to be. This makes it easy for the liars to fool their way into your head and heart – but it can also make for the beginnings of a very strong relationship.

How do you determine whether you’ve caught a keeper or a throw-me-back? So think you’ve found a perfect bloke! You’ve been hanging about in your favourite chat room, and just last week this new fellow came in. His nickname is RussellCrowe, which set your heart a-thumping the minute you saw it, and of course you had to talk with him.

“You’re not REALLY Russell, are you? No? Do you look like him?” He answers in the negative to both, telling you that he looks better than Crowe, actually. He’s a Sydney solicitor, with offices in the CBD. And you’re off and running.

Over the course of a few days you spend ten or twelve hours chatting with him online. You feel like you can tell this man everything, and he seems to be telling you all of the deeper thoughts and feelings he has. Is he too good to be true? Here are a few ways to find out. What does she look like? For starters, always ask for pictures. That is pictures, plural. Why? A poser may have found a generic photograph of some gorgeous Shiela on the web and downloaded it to pass off as her own.

It is unlikely that they will have more than one photo to share with you if this is the case. In this modern era of inexpensive digital cameras and high speed connections for uploading images quickly, there is almost no reason for a person not to have three, four, a half-dozen photographs of themselves doing various things, from sitting in their lounge to hoisting a schooner at the hotel and back again.

If you’re presented with pictures that were clearly taken all at one sitting, and moreso, if they appear to be professional sorts of images, this should raise a warning bell. If she looks like she’s flawless in the pictures, this too, should raise the alarms. Real people don’t tend to be flawless. What are his interests? Does the fellow seem to be interested in everything that you are? Or does he have any interests that you don’t share? If he’s just involved in the things that you mention first, ask him what else he enjoys. An answer of “Oh, you know, this and that! Let’s talk more about YOU!” is really unacceptable.

A real human being has strong likes and dislikes of his own, and is generally willing to share them, sometimes in nauseating detail. Do you have friends in common? You both live in Sydney or its environs, and you both chat in the Sydney chat room on your favorite website. It’s an odds on bet that you’ve got at least one or two friends in common, if not in offline life, then online.

Talk to your common friends and ask them about this girl. Be prepared to be disappointed, but hope for a good report. Is he consistent? The number of fakers who are caught through simple inconsistencies is phenomenal. If he tells you on Tuesday that he’s a big fan of Cold Chisel, but then on Friday he doesn’t recognize the lyrics to “When the War is Over”, you may have a problem there.

If she tells you that she’s a big Star Wars fan, but doesn’t know which planet Luke Skywalker was from, you should probably be concerned. If, on the other hand, she tells you every detail of Luke’s life, and knows how his face got mangled in real life, she’ll be apples, mate! Is she willing to let you ring her? If a person you meet online is unwilling to give you her home telephone number, this could be a sign that she’s got a reason she doesn’t want calls at home – for example, she’s married or living with somebody. This is not definitive, as, for example, some people these days only have mobile phones, and others may be concerned about giving out personal contact information to a total stranger from the Internet.

The show-down! Of course, nothing will guarantee that this person is everything that they claim to be, except for meeting them in person and really getting to know them. The first few meetings should be conducted with some amount of safety precautions, as once again, this is a stranger you are meeting. Just as you wouldn’t want to go off alone with a stranger you’ve just met at a pub, you want to ensure maximum safety with somebody you’ve just met online.

Meet in a well populated place, for example, under the dome at the QVB. Bring a friend, and suggest that he bring one as well. If you can’t bring a friend for whatever reason, make sure that at least two friends know where you are going and why you are going there. Arrange check-in times to ring them up and let them know that all is well. Don’t bring this person you’ve just met to your home, nor should you go to theirs. Save that for when you know each other better.

Recap The simple fact is that most of the people you meet online will be pretty much what they present themselves as, but there’s always one bad apple in every barrel. By checking for consistency, believability, and keeping basic safety in mind, you could end up meeting the person you will marry one day. Anybody who doesn’t feel that expecting these things from a potential date or mate is probably not somebody you want to seriously consider spending much time with, either online or off. Happy dating!

Online dating webmaster interested in submitting to your site to share information and factual stories regarding todays world of online dating.


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